Seizing on a market ready for picking, Atari dominated the videogame industry with releases such as Pong and Yar’s Revenge in arcades and on the Atari 2600 from the 1970s to 1984. The company was a part of the golden age of arcade video gaming and the launch of home gaming consoles, defining a generation’s gaming experience. Such was its success that it was at one point the United States’ fastest growing company in its history, peaking at a market share of 80%.
In 1984, however, the great gaming giant’s dominance ended and two companies, Atari Corporation and Atari Games, would emerge in its place. A common understanding, as noted in the Atari: Game Over documentary, is that the release of E.T. the videogame proved fatal for the company. Ray Kassar, Atari’s Presidents and CEO at the time, is alleged to have said that three and a half million copies of the game were returned out of five million; a 70% return rate. The quality of the game was lauded as the reasoning and its poor quality has echoed to this day, coming in at second place in Games Radar’s 100 worst games of all time, number 1 in PC World’s and appearing as the second suggested item when you google “worst game of all time”.
Its reputation as the worst game has reached mythic levels but is it justified? E.T. was a huge box office success and subsequently attracted interest for a complementing gaming release to exploit its commercial potential. Nevertheless, movie-based videogames do not always succeed and whilst that was certainly the case with Atari’s E.T. videogame it is unfair to call it the worst game of all time.
Howard Scott Warshaw was the guy charged with producing the game, the man that designed the successful Yar’s Revenge, but for a process that typically took 5 to 6 months, he was given 5 weeks, to hit the Christmas deadline and reap the financial gains. Whilst Warshaw was confident of his ability to hit the deadline, and received approval from Steven Speilberg of its quality, the odds were forever going to be against him.
All the same it has seemingly become fashionable to discredit and downplay the credentials of the E.T. videogame. As noted in the documentary Atari: Game Over, a lot of people who say that E.T. was one of the worst game releases of all time, have never played it. There is no doubting that the game has an extra degree of difficulty to it but that by no means makes it the worst. At its core it is an action-adventure with characters and environments from the movie, requiring the player to collect pieces to bring about an endgame scenario, the quicker it is done so, the higher the score.
There is no doubting, however, that the game received a negative public reaction. One cannot easily overlook a 70% return rate. But its long-term reputation was not helped by the myth that Atari dumped those millions of returned copies of E.T. in the Alamogordo landfill site, a myth that the documentary in question annuls when it reveals that whilst there was a dump it was alongside other games. The strength of this myth and the contrast of a great movie and a bad game has led many to the conclusion that the game led to Atari’s demise when it was in fact down to other reasons, further adding to that fact it is the worst game of all time.
Does difficulty make the E.T. videogame the worst ever? I don’t think so. It may have not been the most enthralling release of Atari’s but it does not deserve the attention it garners as the worst of all time. It is certainly the case that circumstances: the landfill myth and that the game caused Atari’s demise, have created the circumstances for people to believe it so and if enough say it, it becomes the truth.
To learn more, watch the documentary Atari: Game Over, available on Netflix.